VIV Coffee Bar started with a simple observation: at most events, coffee is treated as a service. A pour. An afterthought. Wesam Abusharkh saw it differently — coffee as atmosphere, as conversation, as one of the moments your guests would actually remember.
الناس اعتادوا على العادي. نحن جئنا نرفع السقف — مناسبة بعد مناسبة، وكوباً بعد كوب.
Most clients are used to average. The work has been raising expectations — one event, one cup at a time.
Wesam Abusharkh
So he built VIV. A premium mobile espresso bar that arrives with the equipment, the presence, and the menu of a destination cafe. Turkish, Arabic, Gulf Arabica, matcha, karak, refreshers, mocktails, boba — hot and iced — served with the standard you'd expect from the best cafe in the city, brought to wherever the event is.
The hardest part hasn't been the coffee. It's been raising expectations. Most clients are used to average. Educating them on what a premium beverage experience actually looks like — while running operations, holding quality, and growing all at once — has been the work. But it's the work that shaped VIV into what it is today.
In just one year, an idea became a recognized premium brand. That's the part Wesam is most proud of — not just the speed, but the standard. Every cup, every event, every time.
A great event isn't about what you served. It's about what your guests remember. Coffee, done right, is one of those moments.