IV.Her Story
Founder Story
Born from a mother's love.
Passant started ÈTHER for her daughter, whose eczema is irritated by anything that isn't natural — channeling a love of arts and crafts into something gentle and safe.
What began as care became a craft. An artistic, luxury line, made entirely by hand.
The hardest part is making time for the business while caring for her family in the States, on her own.
And still, in six months, she built it. Proof of what a mother's resolve can make.
