Every piece carries a story.

Sarah Elkholy started Fresh Feteer because she was passionate about sharing her culture through food. What began as a love for authentic Egyptian flavors grew into a way to bring people together — to introduce them to the tradition of feteer, and to create experiences that feel warm, personal, and memorable.

”كنت بعمل الفطير لعيلتي ولأصحابي. والكل كان بيقول لي: سارة، لازم تشاركي الناس بده.“

“I was making feteer for my family and friends. And everyone kept telling me: Sarah, you have to share this with people.”

The hardest part isn't the craft. It's doing all the prep for events while being a mother of four. Every order is a balance of family and business, of feeding her kids while feeding someone else's celebration.

She is proudest of the hard work, dedication, and persistence it took to build something meaningful from the ground up. The proof is in the moments — a wedding tray placed on the table, a Dubai Chocolate Feteer that became the most photographed dessert at the event, a guest taking a bite and asking who made this.